Now that I’ve reached a critical mass of friends who used twitter, some of the designers that I had added to my friends list back in SXSW are getting annoying. I kept a bunch of them because it was interesting to hear what they were working on during the day and how they approached design challenges. But I’m noticing an annoying trend – name dropping to tell how cool they are. If you have to tell me who you’re meeting at the googleplex, or what minor TV celebrity you’re live twittering a TV show with, you ain’t that cool, guys. Meh. Deleted.