In the New York Times – How Writers Build the Brand
The surprising ways that some classic authors did some marketing prostitution (ahem) to promote their literary endeavors. “Bloomsbury set regularly posed for fashion shoots in British Vogue in the 1920s. The frumpy Virginia Woolf even went on a “Pretty Woman”-style shopping expedition at French couture houses in London with the magazine’s fashion editor in 1925.”
I could write like Nicholas Sparks.
Update: after running a few more samples of my text through, the site suggests I now write like both David Foster Wallace and James Joyce.
Jonah Lehrer, the author of Proust Was A Neuroscientist (which I have) and the new book How We Decide (on my wishlist) has an interesting article on the Frontal Cortex science blog regarding Costco and how it affects our decision-making regarding pricing.
To which I contributed this in the comments:
You should study my wife – she is immune to the Costo effect & calculates everything, even there. I swear she has a terminator-like data screen across her vision that just adds up whether something is a good deal or not and rejects stuff out of hand, because she’s so quick and so good at the money.
It make shopping trips painful, though. I bring stuff with my lizard brain to the cart and say “I can has?” and she scans it and says “no, honey, this isn’t a good deal. Put it back.” and I schlep off to put it back and come back with some other shiny thing I found to repeat the process. Six hours later, she finally gets to check out with the 3 things she actually came in for.
College Application essay by Hugh Gallagher, author of Teeth:
3A. ESSAY: IN ORDER FOR THE ADMISSIONS STAFF OF OUR COLLEGE TO GET TO KNOW YOU, THE APPLICANT, BETTER, WE ASK THAT YOU ANSWER THE FOLLOWING QUESTION: ARE THERE ANY SIGNIFICANT EXPERIENCES YOU HAVE HAD, OR ACCOMPLISHMENTS YOU HAVE REALIZED, THAT HAVE HELPED TO DEFINE YOU AS A PERSON?
I am a dynamic figure, often seen scaling walls and crushing ice. I have been known to remodel train stations on my lunch breaks, making them more efficient in the area of heat retention. I translate ethnic slurs for Cuban refugees, I write award-winning operas, I manage time efficiently. Occasionally, I tread water for three days in a row.
I woo women with my sensuous and godlike trombone playing, I can pilot bicycles up severe inclines with unflagging speed, and I cook Thirty-Minute Brownies in twenty minutes. I am an expert in stucco, a veteran in love, and an outlaw in Peru.
Using only a hoe and a large glass of water, I once single-handedly defended a small village in the Amazon Basin from a horde of ferocious army ants. I play bluegrass cello, I was scouted by the Mets, I am the subject of numerous documentaries. When I’m bored, I build large suspension bridges in my yard. I enjoy urban hang gliding. On Wednesdays, after school, I repair electrical appliances free of charge.
I am an abstract artist, a concrete analyst, and a ruthless bookie. Critics worldwide swoon over my original line of corduroy evening wear. I don’t perspire. I am a private citizen, yet I receive fan mail. I have been caller number nine and have won the weekend passes. Last summer I toured New Jersey with a traveling centrifugal-force demonstration. I bat .400. My deft floral arrangements have earned me fame in international botany circles. Children trust me.
I can hurl tennis rackets at small moving objects with deadly accuracy. I once read Paradise Lost, Moby Dick, and David Copperfield in one day and still had time to refurbish an entire dining room that evening. I know the exact location of every food item in the supermarket. I have performed several covert operations for the CIA. I sleep once a week; when I do sleep, I sleep in a chair. While on vacation in Canada, I successfully negotiated with a group of terrorists who had seized a small bakery. The laws of physics do not apply to me.
I balance, I weave, I dodge, I frolic, and my bills are all paid. On weekends, to let off steam, I participate in full-contact origami. Years ago I discovered the meaning of life but forgot to write it down. I have made extraordinary four course meals using only a mouli and a toaster oven. I breed prizewinning clams. I have won bullfights in San Juan, cliff-diving competitions in Sri Lanka, and spelling bees at the Kremlin. I have played Hamlet, I have performed open-heart surgery, and I have spoken with Elvis.
But I have not yet gone to college.
