The antigay American Family Association claimed a cultural victory on Thursday and called off its threatened boycott of Ford Motor Co. On Friday, Ford spokesman Mike Moran confirmed to Advocate.com that the company will stop advertising its Jaguar and Land Rover brands in gay publications but insisted it was strictly a business decision.
The Dearborn, Mich., automaker came under fire from the AFA in May for its longtime efforts to increase LGBT workplace diversity and support gay rights causes. Ford has long been a regular advertiser within gay media, including The Advocate, and has donated significant sums to LGBT causes and nonprofit groups such as the Human Rights Campaign.
Threatened with a boycott by the Mississippi-based AFA, Ford and some of its dealers agreed to negotiate, and the AFA announced in June that it would hold off on its planned action. On Thursday, AFA announced the boycott would be canceled altogether.
“They’ve heard our concerns; they are acting on our concerns. We are pleased with where we are,” said Donald Wildmon, AFA’s chairman, in a statement. “Obviously there are still some small matters of difference, as people will always have, but generally speaking, we are pleased with the results—and therefore the boycott that had been suspended [is] now officially ended.”
Specific terms of any formal agreement between the AFA and Ford—and whether any such agreement has in fact been reached—remain unclear.
When first contacted, Ford spokesman Moran referred Advocate.com to the AFA statement, suggesting that the company had no disagreement with Wildmon’s assertions. In a second conversation he confirmed that the company would no longer advertise Jaguar and Land Rover products in the gay media, saying that the decision was strictly “business.”
well, I was getting shitty gas mileage anyway.
Americablog has excellent coverage of this issue, with numerous posts, including the lame responses of Ford Executives about why the made the decision, and some insider information about how Ford cut the deal with the AFA to target gays.