search engine optimization

Several of my favorite websites are noting that when it comes to searching for information on Martin Luther King, Jr., there’s a site run by white supremacists that ranks rather high in search engine results. I won’t link to it to avoid adding to the problem, but the site sits at martinlutherkingdotorg if you feel like checking it out. Please don’t do it via a search engine, however.
In response, they’re linking to more reliable, accurate sources of information on Dr. King to try to bump them up further on search results, and asking others to do the same.

Martin Luther King
Martin Luther King
Martin Luther King
Martin Luther King
Martin Luther King
Martin Luther King
Martin Luther King
Martin Luther King
Martin Luther King

And while we’re at it:
Scientology
Jew
For good measure.