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Now every purchase I make comes with a second-guess: Do I really need this? Like really, really need this? In the past year, "impulse buy" has left my vocabulary. I found myself buying fewer things, but also nicer things. On the whole, it's led me to cherish my few purchases more.

“[T]hinking too much” about strawberry jam causes us to focus on all sorts of variables that don’t actually matter. Instead of just listening to our instinctive preferences, we start searching for reasons to prefer one jam over another…. We assume that more rational analysis leads to better choices but, in many instances, that assumption is exactly backwards.