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Who Shot Rock & Roll: A Photographic History 1955-Present. Want.
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This new variation on corporate greenwashing—localwashing—is, like the buy-local movement itself, most advanced in the context of food. Hellmann’s, the mayonnaise brand owned by the processed-food giant Unilever, is test-driving a new “Eat Real, Eat Local” initiative in Canada. Frito-Lay’s television commercials use farmers as pitchmen to position the company’s potato chips as local food, while the poultry giant Foster Farms is labeling its packages of chicken “locally grown.”