Posts Tagged: group collaboration

Brainstorming and Groupthink

From the New Yorker – Groupthink: The brainstorming myth, by Jonah Lehrer In the late nineteen-forties, Alex Osborn, a partner in the advertising agency B.B.D.O., decided to write a book in which he shared his creative secrets…. His book “Your Creative Power” was published in 1948. An amalgam of pop science and business anecdote, it

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