SXsW 2010 – Friday Recap

Two panels that we were able to make it to after flying in today…

Getting Stoked about Web Typography
Samantha Warren
Went over a lot of stuff I knew already about finding inspiration in typography – but it was refreshing since we really back-burner our typography in our designs, partly because of the technology concerns. She covered more inspirational ideas than technical application. I like designing around typography and wish I could use more of it in our designs at work. She stepped through a bunch of URLs I captured – I’ll go back and take a look at them when I have more leisure time. She urged looking outside web design for inspiration on typography – she uses the skate and surf communities for inspiration.

She over-viewed several techniques for introducing fonts beyond the standard browser fonts but noted there were other panels diving into the more technical side. I still suspect there isn’t a great solution for our companies work yet – the cons seem to stack a bit to high for accessibility in some cases, and for dynamic content in others. We also have the hurdle of EULAs – taking a font license cost onto our sites could be a challenge. But it’s definitely an area I want to play around more with – I’ve done typekit work on my Naptown Argus site – I want to try out the @font-face solution.

Simple Steps to Great Web Design
Matthew Smith
He only got through a bit before the firebell rang –
Know your client
know their audience
know their content

All pretty obvious stuff. He may have been building towards a crescendo, but I would have had to climb three flights of stairs and squeeze into a crowded room to find out. 🙂

In General
Way more crowded than it was in previous years. Some panels you can’t even get into unless you arrive WAY early.

Lots of interesting marketing going – 3D barcodes everywhere on posters, badges, etc.

Posted in Blogging, Design, Technology Tagged with: , ,
3 comments on “SXsW 2010 – Friday Recap
  1. mj says:

    Silly question. What is a 3d barcode?

  2. Steph says:

    I guess technically they’re “2-D barcodes,” but I keep hearing people refer to them as 3-D. The ones around here are QR Codes like this:
    http://en.wikipedia.org/wiki/QR_Code

  3. mj says:

    Gotcha! I don’t think I ever knew what those were called.

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