Marston believed that submission to "loving authority" was the key to overcoming mankind's violent urges, and that strong, self-realized women were the hope for a better future. Wonder Woman was very consciously Marston's means of spreading these notions to impressionable young minds. As he said to Olive Richard, "I tell you, my inquiring friend, there's great hope for this world. Women will win!" He then goes on, "When women rule, there won't be any more [war] because the girls won't want to waste time killing men…I regard that as the greatest – no, even more – as the only hope for permanent peace."