According to the Indianapolis Star, the City of Indianapolis is trying to come up with a tagline to define the city, in the same way that Vegas has “what happens in Vegas stays in Vegas.” Although they hasten to assure us that they’re looking for something less risque. Damn. And I thought we were going to finally get some spiciness going in good old Naptown.
Anyway, the branding is being done by an unnamed ad hoc committee of city and business officials, which doesn’t look good. It also doesn’t appear that they’re taking suggestions, which is a shame because we had some damned good ideas when were brainstorming for our site.
“Once unveiled, the branding will appear in advertisements, on the city’s Internet site and, possibly, the city’s official stationery. Steve Campbell, the mayor’s communication director, said the branding will be integrated with other initiatives to sell the city.”
Wow, that sounds like a hot campaign. “Possibly the city’s official stationery”? Hey if they don’t put it on all the stationery, I’m leaving town for good!! Sometimes you just have to take a stand.
The Indy Star seems to be making a bit of fun of the idea, because the article is titled “Indy trying to sum itself up in a slogan.” And they have a feedback forum entitled “Does Indianapolis need a slogan?” where people are posting their suggestions for the tagline, such as “Watch the potholes!”