Surprising Literary Marketing

by , under Books

In the New York Times – How Writers Build the Brand
The surprising ways that some classic authors did some marketing prostitution (ahem) to promote their literary endeavors. “Bloomsbury set regularly posed for fashion shoots in British Vogue in the 1920s. The frumpy Virginia Woolf even went on a “Pretty Woman”-style shopping expedition at French couture houses in London with the magazine’s fashion editor in 1925.”

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